( 03 ) Zenwise · Summer Campaign ( ← All work )( ← All )

Gut health that travels with you.

Inspire customers to prioritize gut health while traveling by providing practical education, relatable tips, and easy-to-maintain wellness habits throughout the summer.

RoleCreative Director

DateAug 2026

ScopeCampaign concepts, photoshoot production and art direction, launch creative

TeamTwo junior graphic designers, photographer, gaffer, prop + wardrobe stylist

PartnersHead of brand strategy

Zenwise Travel Pouch held against the sky, and No Bloat with a summer fruit plate

( Overview )

The campaign centered on summer and travel, and on how unpredictable food gets when you’re away from home. Every piece came back to why Zenwise products are made for that moment.

( 01 ) The ideaStrategy + positioning

Campaign theme

Gut health that travels with you.

Offer: Spend $50, get a free limited edition travel pouch. Use code SUMMER for 20% off sitewide.

Six weeks, six themes

Keep your routine anywhereGut-friendly habits that travel with you · Showcase travel pouch · 5 gut health essentials I never travel without

Regularity while travelingDon't let vacation interrupt your regularity · Travel constipation explained · 5 ways to stay regular while you travel

Flying & your gutWhy flying affects digestion · Staying hydrated in the air · Jet lag doesn't just affect your sleep

Beat vacation bloatFeeling puffy after a flight? Here's why · 3 simple ways to beat vacation bloat

Enjoy every biteVacation dining tips · How to enjoy vacation food without upsetting your gut

Recover after travelGet your gut back on track · Reset after vacation

( 02 ) The shootProduction + art direction

The shoot

The shoot followed the same summer travel theme, built around the food you’d eat on vacation: ice cream on the beach, pasta and fruit plates, with the products right where you’d need them.

Prop + wardrobe stylist / Rachel Summer